A small hangup

I was browsing through netflix titles picking what to get next. For some reason it keeps recommending the movie whale rider. I'm not one to judge a movie by its cover, but this cover has always bugged me. I can remember being at the movie store as long as a year ago and the cover of this movie annoying me. And it still does. And is that the best they could do on the quote to put on the cover? "People love whale rider?" Come on!